Google Ads AI Tools Expand Into Analytics and Reporting

Quick answer: Google Ads AI tools are expanding across Google Ads and Google Analytics with AI-powered summaries, text-prompt reporting, performance benchmarking and agentic experiences. According to Google, the new features are designed to help marketers uncover insights and act faster without manually working through as much data.

Key Facts

• Google announced new AI and agentic experiences across Google Ads and Google Analytics in a post from Google’s official blog.
• Google says marketers can use AI-powered summaries on Google Ads and Google Analytics homepages to surface information from their data.
• Google is adding the ability to create visual reports using simple text prompts, reducing the need to build reports manually.
• Google says marketers can benchmark performance against similar businesses using the new capabilities.
• Google is also expanding Ask Advisor, described by Google as an in-product AI agent across Google’s marketing platforms.
• Microsoft is scheduled to retire several Copilot features on August 18, 2026, according to aixplore, including group chat, AI-generated podcasts, Labs and Deep Research.

Google Ads AI tools move beyond summaries

The latest Google Ads AI tools are aimed at a practical marketing problem: turning large amounts of campaign and analytics data into information that can be acted on quickly.

According to Google, marketers can now access AI-powered summaries from their homepages. Rather than requiring users to work through every available metric before understanding what is happening, the new experience is intended to surface useful information automatically.

Google is also adding text-prompt capabilities for reporting. Marketers can use simple prompts to create visual reports, giving them another way to explore performance without manually constructing every report.

That matters because reporting is often a repetitive part of marketing operations. A marketer may already know what question needs answering but still have to find the right data, select the appropriate report and organize the result. Google’s new AI features put a natural-language interface between the question and the reporting workflow.

Google Analytics gets more AI-assisted decision support

The update also covers Google Analytics, where Google is adding AI experiences intended to help marketers uncover insights from their data.

Google says marketers can compare their performance against similar businesses. Benchmarking can give a marketer another reference point when reviewing campaign or business results, although the research brief does not specify which businesses qualify as comparisons or how the benchmarking data is calculated.

Google also describes Ask Advisor as an in-product AI agent across Google’s marketing platforms. The feature reflects a broader move from AI that simply generates text toward AI experiences that can help users investigate information and decide what to do next.

The distinction matters for marketers. A text generator can produce copy when prompted, while an in-product marketing assistant operates closer to the data and workflow where decisions are already being made. Google’s update places AI directly inside the advertising and analytics environment rather than treating AI as a separate destination.

What marketers can do with the new Google Ads AI tools

The capabilities described by Google fall into several practical tasks.

Summarize marketing data

AI-powered homepage summaries can help users get a quicker view of available information. Google says these summaries are designed to help marketers uncover insights and act faster.

Build visual reports with prompts

Marketers can use simple text prompts to create visual reports. This provides a natural-language route into reporting instead of requiring every report to be assembled manually through interface controls.

Compare performance

Google says the new tools can benchmark performance against similar businesses. This gives marketers another reference when assessing results, although the brief does not provide numerical benchmark examples.

Get AI assistance inside marketing platforms

Ask Advisor is described by Google as an in-product AI agent across Google’s marketing platforms. The feature is part of Google’s broader addition of AI and agentic experiences to its marketing products.

Why this update matters for marketing workflows

The most notable part of Google’s announcement is the combination of analysis, reporting and action inside existing marketing products.

A marketer working in Google Ads or Google Analytics does not necessarily need another standalone AI application to start using these capabilities. Google is placing AI-powered summaries, reporting prompts, benchmarking and an AI agent within the platforms where campaign and analytics work already happens.

That approach also changes how marketers may interact with reporting tools. Instead of beginning with a predefined dashboard and searching for the right metric, users can increasingly begin with a question or request and use AI to produce a relevant view of the information.

The research brief does not provide performance figures showing how much time marketers save or how campaign results change after using these features. Those outcomes should not be assumed from the announcement alone.

Google is not the only AI platform changing its tools

Other items in the research brief show how quickly AI software is being reshaped in 2026.

According to aixplore, Microsoft plans to retire several Copilot features beginning August 18, 2026, including group chat, AI-generated podcasts, Labs and Deep Research. Microsoft is also retiring the Mico Copilot mascot.

Aixplore also reports that Google introduced a Gemini feature allowing users to hide the visible watermark on generated content while retaining metadata such as SynthID and C2PA information in files.

Elsewhere, Efficient App's 2026 evaluation describes a business AI stack that includes ChatGPT, Claude, Granola and Wispr Flow, while the publication says it tested more than 200 AI tools over three years. DataCamp's 2026 guide focuses on free AI tools across text, images, video, code and audio, reflecting the range of AI software now available to users.

For marketers specifically, Google's latest announcement stands out because the AI capabilities are being added directly to advertising and analytics workflows. The immediate focus is less on adding another standalone assistant and more on helping users interpret marketing data, create reports and investigate performance from inside Google’s existing products.

FAQ

What are the new Google Ads AI tools?

Google is adding AI-powered summaries, text-prompt visual reports, performance benchmarking and agentic experiences across Google Ads and Google Analytics.

Can Google Ads create reports from text prompts?

Yes. According to Google, marketers can use simple text prompts to create visual reports in the updated marketing experience.

What is Ask Advisor in Google’s marketing platforms?

Google describes Ask Advisor as an in-product AI agent across Google’s marketing platforms, designed to help marketers uncover insights and act faster.

Can marketers benchmark performance with Google’s new AI tools?

Yes. Google says the new capabilities allow marketers to benchmark their performance against similar businesses.

When is Microsoft retiring Copilot features?

According to aixplore, Microsoft will retire group chat, AI-generated podcasts, Labs and Deep Research from Copilot starting August 18, 2026.

Can Gemini’s AI watermark be hidden?

According to aixplore, Google has introduced a Gemini option to hide the visible watermark while retaining underlying metadata such as SynthID and C2PA information in generated files.