Does ActiveCampaign have a free plan?

ActiveCampaign does not offer a permanent free plan, but it provides a 14-day free trial that allows users to test most features with a limit of 100 contacts.

How does the AI Predictive Sending work?

The AI analyzes historical engagement data for each individual contact to identify when they are most likely to open an email, then automatically sends your message at that specific time.

Are SMS and WhatsApp messaging included in the plans?

SMS and WhatsApp are available as add-ons. SMS credits start at approximately $16.83/month, and WhatsApp integration requires a specific add-on starting at $68/month.

What is the monthly email send limit?

The send limit is based on your contact count: 10x the contact limit for Starter/Plus, 12x for Professional, and 15x for Enterprise.

Can I use AI to translate my emails?

Yes, ActiveCampaign offers AI Translations for Email supporting 75 languages, though this feature requires the purchase of 'Activities' credits.

Is there an API available for developers?

Yes, ActiveCampaign offers a RESTful API (v3) that allows for full integration with external applications, including contact management and automation triggers.

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Marketing

Freemium

ActiveCampaign

AI-powered marketing automation and CRM platform for personalized multi-channel customer experiences, featuring predictive sending, generative AI, and automated lead scoring.

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Rating

Reviews

Upvotes

4 months ago

Listed

Marketing Automation

CRM

Email Marketing

Sales Automation

AI Content Generation

Predictive Analytics

Lead Scoring

SMS Marketing

WhatsApp Marketing

Customer Experience

Tool information

Provider

ActiveCampaign, LLC

Platforms

Web

iOS

Android

Languages

English

Spanish

French

German

Italian

Portuguese

Brazilian Portuguese

Danish

Dutch

API Available

Yes

Added to directory

4 months ago

Last updated

2 months ago

Rating

Not available

Pricing

Freemium

About ActiveCampaign

What the tool does and who it's for

ActiveCampaign is an integrated marketing automation and CRM platform that leverages "Active Intelligence" to automate customer experiences. It combines email marketing, sales automation, and behavioral tracking to send personalized messages across email, SMS, and WhatsApp. The platform's AI capabilities include predictive sending to optimize open rates, generative AI for content creation, and AI-powered lead scoring to prioritize high-value prospects. With over 1,000 integrations, it serves as a central hub for businesses to scale their marketing efforts through data-driven automation and multi-channel orchestration.

Key capabilities

Predictive Sending: AI determines the optimal time to send emails based on individual subscriber behavior.

Generative AI Content: Built-in tools for generating email copy, subject lines, and designer layouts.

Automated Lead Scoring: Uses machine learning to identify and rank leads most likely to convert.

Multi-Channel Automation: Orchestrate workflows across Email, SMS, WhatsApp, and Site Messaging.

Predictive Content: Automatically displays different email versions to users based on their engagement history.

Site Tracking: Monitors visitor behavior on your website to trigger personalized follow-up automations.

Win Probability: AI-driven insights for sales teams to focus on deals with the highest likelihood of closing.

AI Translations: Automatically translate email campaigns into over 75 languages based on contact preferences.

Advanced Segmentation: Create highly targeted lists using behavioral, demographic, and custom data points.

1,000+ Integrations: Native connections with Shopify, Salesforce, Facebook, and other major platforms.

Pricing

Freemium — plans below

Starter

$15/mo

1,000 contacts
Email marketing
Marketing automation
10x monthly email send limit
1 user seat

Plus

$49/mo

Everything in Starter
Landing pages
Facebook Custom Audiences
SMS Marketing (add-on)
Generative AI features

Professional

Enterprise

$145/mo

Everything in Professional
Custom Objects
Single Sign-On (SSO)
Premium reporting
5 user seats

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Common questions about ActiveCampaign