What is AdRoll's HeroIQ?

HeroIQ is AdRoll’s proprietary AI technology that analyzes massive amounts of data to predict user behavior, optimize bids in real-time, and ensure your ads are shown to the right people at the most efficient price.

Does AdRoll require a minimum budget?

While there is no platform-wide minimum, a minimum ad spend of $5 per day is generally required for active campaigns to ensure enough data for the AI to optimize effectively.

What channels can I advertise on with AdRoll?

AdRoll allows you to run campaigns across the open web, social media platforms (Facebook, Instagram, Pinterest, TikTok), and Connected TV (CTV) services.

Can AdRoll help with creative production?

Yes, the AI-Powered Ad Builder helps you create display and native ads using templates and AI-generated text. Higher service tiers (Silver, Gold, Platinum) also include professional creative services.

How does AdRoll track conversions?

AdRoll uses a 'Pixel'—a small piece of code placed on your website—to track visitor behavior, identify segments, and attribute conversions to your ad campaigns.

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Ads

Freemium

AdRoll

AI-driven advertising platform for multi-channel retargeting, brand awareness, and CTV. Automate campaigns with HeroIQ AI and an intelligent ad builder to maximize ROI.

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Rating

Reviews

Upvotes

3 months ago

Listed

AdTech

Retargeting

Predictive Analytics

Digital Marketing

AI Ad Builder

E-commerce

Multi-channel Ads

CTV Advertising

B2B Marketing

Tool information

Provider

AdRoll

Platforms

Web

Shopify

WooCommerce

Magento

BigCommerce

Languages

English

French

German

Spanish

Japanese

API Available

Yes

Added to directory

3 months ago

Last updated

about 2 months ago

Rating

Not available

Pricing

Freemium

About AdRoll

What the tool does and who it's for

AdRoll is an AI-powered marketing and advertising platform designed to help e-commerce brands and B2B companies launch, manage, and optimize multi-channel campaigns. Utilizing proprietary AI technology called HeroIQ, the platform automates audience segmentation, bid optimization, and ad creative generation across web, social media, and Connected TV (CTV). It features an AI-powered Ad Builder that creates professional display and native ads from simple assets and an AI Assistant that provides real-time optimization recommendations. By integrating first-party data with machine learning, AdRoll enables hyper-personalized retargeting and brand awareness campaigns that scale with business growth.

Key capabilities

HeroIQ AI Optimization: Uses machine learning to automate bidding and budget allocation across channels.

AI-Powered Ad Builder: Generates web display and native ads using AI-suggested copy and automated image resizing.

Cross-Channel Retargeting: Re-engage visitors across web, social media (Facebook, Instagram, TikTok), and mobile apps.

Connected TV (CTV) Ads: Access premium streaming inventory to build brand awareness on the big screen.

AI Assistant: Provides in-platform guidance, automated reporting, and over 15 real-time optimization recommendations.

Dynamic Product Ads: Automatically populates ads with products previously viewed by users to drive conversions.

Predictive Audience Segmentation: Identifies high-intent shoppers and lookalike audiences using first-party data.

Consent Management: Built-in tools to manage global privacy regulations like GDPR and CCPA.

Pricing

Freemium — plans below

Ads Plan

$0/mo

Pay only for ad spend
Display and Native advertising
Audience segmentation
AI-powered bidding
Basic reporting

Marketing & Ads Plus

Managed Services

Contact sales

Dedicated Account Manager
Creative design services
Quarterly business reviews
Advanced CTV strategy
Custom attribution modeling

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