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BobaAI
Market research
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BobaAI

An AI ideation partner for market research and strategy. BobaAI analyzes trends, summarizes earnings calls, and builds future-oriented scenarios and storyboards using strategic frameworks.

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4 months ago
Listed
Market research
Strategy
Ideation
Scenario building
Trend analysis
Storyboard generation
Business intelligence
Qualitative research
Strategic planning
Tool information
Provider
Thoughtworks
Platforms
Web
Languages
English
Added to directory
4 months ago
Last updated
3 months ago
Rating
Not available
Pricing
Contact

About BobaAI

What the tool does and who it's for

BobaAI is an advanced AI-powered ideation and strategy partner developed by Thoughtworks. Designed specifically for researchers and strategists, it streamlines the qualitative research process by aggregating and summarizing signals from web articles, news, and corporate earnings calls. The platform's core strength lies in its scenario-building engine, which utilizes the 'Playing to Win' strategy framework to generate forward-looking narratives. Users can explore emerging trends across business, culture, and technology to identify potential opportunities and threats, complete with AI-generated storyboards and customer journey illustrations that help socialize strategic insights within an organization.

Key capabilities

Signal Exploration: Analyzes business, cultural, and technological trends to find signals of change.
Automated Summarization: Quickly extracts insights from web articles, news reports, and earnings calls.
Scenario Building: Generates forward-looking narratives to test business resilience and desirability.
Playing to Win Framework: Guides strategic decision-making through 'where to play' and 'how to win' choices.
Visual Storyboarding: Creates illustrated scenes of customer journeys and future-state scenarios.
Qualitative Analysis: Researches the web to answer complex strategic prompts and research questions.
Custom Scripts: Allows users to customize storyboard scripts to align with specific brand voices.
Opportunity/Threat Assessment: Evaluates the plausibility and probability of various future outcomes.

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