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Breeze
HubSpot's AI suite for business growth, featuring autonomous agents for sales and service, data enrichment, and a CRM-integrated copilot to simplify complex workflows.
About Breeze
What the tool does and who it's for
Breeze is HubSpot's comprehensive AI suite integrated directly into its Smart CRM to automate business operations across marketing, sales, and service. It features specialized AI Agents (Customer, Prospecting, Social Media, and Content), Breeze Intelligence for data enrichment and buyer intent, and Breeze Copilot (Assistant) for platform-wide productivity. By leveraging a company's unique CRM data, Breeze provides context-aware automation, such as resolving support tickets, qualifying sales leads, and generating personalized marketing content. In early 2026, HubSpot introduced outcome-based pricing for its agents, allowing businesses to pay for specific results like resolved conversations or qualified leads rather than just software access.
Key capabilities
Pricing
Freemium — plans below
Free
0
- Basic Breeze Copilot access
- CRM data summarization
- Limited content drafting
- Standard HubSpot CRM tools
Starter
20
- 100 Breeze Credits included
- Basic Breeze Intelligence features
- Data enrichment for limited contacts
- Ad-free marketing tools
Professional
1,170
- 3,000 Breeze Credits included
- Access to Customer and Prospecting Agents
- Buyer intent tracking
- Advanced automation workflows
Outcome-Based (Add-on)
Variable
- $0.50 per resolved Customer Agent conversation
- $1.00 per qualified lead from Prospecting Agent
- No charge for unresolved interactions
- Available for Pro/Enterprise users
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