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Clay
Prospecting
Freemium

Clay

Scale personalized outbound campaigns with AI and data. Clay orchestrates 75+ data providers and AI agents to automate prospect research, lead enrichment, and hyper-personalized messaging.

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Rating
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Upvotes
4 months ago
Listed
Sales Intelligence
Lead Generation
Data Enrichment
Email Outreach
AI Agents
B2B Sales
CRM Automation
Web Scraping
GTM Strategy
Personalization
Tool information
Provider
Clay
Platforms
Web
Languages
English
API Available
Yes
Added to directory
4 months ago
Last updated
about 2 months ago
Rating
Not available
Pricing
Freemium

About Clay

What the tool does and who it's for

Clay is an AI-powered go-to-market (GTM) platform that functions as a sophisticated data orchestration layer for sales and marketing teams. It combines over 75+ data providers with a native AI agent called Claygent to automate deep prospect research and lead enrichment. Built with a spreadsheet-style interface, Clay allows users to build 'waterfall' enrichment workflows that check multiple sources sequentially to find verified emails and phone numbers. Its AI capabilities, powered by models like GPT-4 and Claude, can scrape websites, summarize company news, and draft hyper-personalized outreach messages based on real-time triggers and unique data points.

Key capabilities

Waterfall Enrichment: Automatically check 75+ data providers in sequence to maximize data coverage.
Claygent: An AI research agent that navigates the web to extract specific, non-database information.
AI Message Drafting: Generate hyper-personalized email copy using prospect data and business context.
Sculptor: An AI copilot that helps build complex tables and formulas using natural language.
Native Integrations: Direct sync with Salesforce, HubSpot, and outbound tools like Instantly or Smartlead.
Web Scraping: Use AI to visit websites and extract structured data from footers, job boards, or news pages.
Lead Scoring: Create custom logic to rank leads based on industry fit, company size, and specific AI signals.
Unlimited Seats: All paid plans allow for unlimited team members at no additional per-seat cost.

Pricing

Freemium — plans below

Free

$0

  • 1,000 credits/month
  • Access to Claygent
  • Unlimited users
  • Shared workspace

Launch

Most popular

$185/mo

  • 2,500 Data Credits
  • 15,000 Actions
  • Native Sequencer (Basic)
  • Email verification
  • Priority support

Growth

$495/mo

  • 6,000 Data Credits
  • 40,000 Actions
  • Native CRM Sync (Salesforce/HubSpot)
  • Advanced integrations
  • Premium support

Enterprise

Contact sales

  • Custom credit limits
  • Unlimited rows
  • SSO and security controls
  • Dedicated Slack support
  • Hourly CRM syncing

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