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Criteo GO
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Criteo GO

AI-powered self-service advertising platform that automates cross-channel campaigns, targeting, and bidding to maximize ROAS for performance-driven brands.

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Rating
0
Reviews
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Upvotes
4 months ago
Listed
Ads
Ad Tech
Performance Marketing
Digital Advertising
Marketing Automation
Retail Media
Retargeting
E-commerce
ROAS Optimization
Multi-Channel Marketing
Tool information
Provider
Criteo
Platforms
Web
Languages
English
API Available
Yes
Added to directory
4 months ago
Last updated
about 2 months ago
Rating
Not available
Pricing
Contact

About Criteo GO

What the tool does and who it's for

Criteo GO is an AI-powered, self-service advertising platform designed to simplify cross-channel performance marketing. It enables businesses to launch campaigns across display, video, native, and social media in a single environment. The platform leverages Criteo's extensive commerce data and AI to automate targeting, bidding, and creative optimization. Specifically built for efficiency, it allows advertisers to set goals—such as increased visits, sales, or revenue—and then manages budget allocation dynamically to maximize ROAS. Features like the 'Onboarding Agent' provide performance forecasting and automated configuration, making sophisticated ad strategy accessible to smaller teams without requiring manual management.

Key capabilities

AI-Powered Cross-Channel Activation: Launch and manage ads across display, video, native, and social in one campaign.
Automated Bidding and Targeting: Real-time optimization of bids and audience targeting based on commerce data.
Generative AI Creative Tools: Automatically adapts and produces high-performing ad formats and messaging.
Dynamic Budget Allocation: Shifts spend automatically to the highest-performing channels to drive better outcomes.
Onboarding Agent: Forecasts campaign results and configures parameters for faster, data-backed launches.
Unified Reporting: Consolidated analytics to view performance and ROAS across all utilized channels in one dashboard.
Shopper Graph Integration: Access to signals from billions of product interactions for precision targeting.
Self-Service Interface: Designed for speed, allowing campaign setup in as little as five clicks and ten minutes.

Pricing

Contact — plans below

Performance-Based / Managed

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  • Access to Criteo GO platform
  • Automated cross-channel optimization
  • AI-driven creative generation
  • Real-time performance reporting
  • Scalable budget management

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