Faraday

Faraday is a customer context platform and predictive AI engine that helps B2C brands predict customer behavior at scale. By combining first-party data with the Faraday Identity Graph—which contains over 1,500 consumer attributes for 240 million U.S. adults—it enables businesses to generate highly accurate predictions for lead scoring, churn prevention, and lifetime value. The platform features built-in responsible AI to identify and mitigate bias, ensuring ethical and explainable predictions. Faraday operates as a data pipeline (DAG) that integrates directly into existing tech stacks, providing actionable intelligence without requiring extensive data science expertise.