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Luma Agents
Multimodal AI agents that plan, generate, and refine professional creative work across video, image, and audio while maintaining full project context and brand consistency.
About Luma Agents
What the tool does and who it's for
Luma Agents are a new class of AI collaborators designed to execute end-to-end creative projects across text, image, video, and audio. Built on a 'Unified Intelligence' architecture, these agents act as a force multiplier for creative teams by maintaining shared context from the initial brief through final delivery. They automatically route tasks to industry-leading models—including Ray, Veo, Kling, and Sora—while coordinating complex workflows like multi-asset campaign generation, storyboarding, and video localization. Instead of manual handoffs between disconnected tools, Luma Agents provide a unified visual board where humans and AI operate in parallel, preserving brand consistency and significantly accelerating production velocity.
Key capabilities
Pricing
Freemium — plans below
Plus
$30/month
- Access to Luma and third-party models
- Commercial use rights
- Edit access for guest collaborators
- Standard usage credits
Pro
$90/month
- 4x usage with Luma Agents
- Priority generation queue
- Advanced editing tools
- Everything in Plus
Ultra
$300/month
- 15x usage with Luma Agents
- Highest priority processing
- Designed for high-volume production
- Everything in Pro
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