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Maze
A continuous discovery platform that uses AI to automate user research, prototype testing, and interview analysis for faster, data-driven product decisions.
About Maze
What the tool does and who it's for
Maze is a continuous product discovery platform that enables teams to collect and analyze user insights at scale. It transforms prototypes from Figma, Adobe XD, and Sketch into actionable research tasks, offering unmoderated and moderated testing options. The platform features 'Maze AI', which automates question refinement to reduce bias, generates dynamic follow-up questions during tests, and synthesizes open-ended responses into thematic reports. By integrating directly into the design workflow, Maze helps product managers and designers validate ideas through usability testing, card sorting, tree testing, and AI-moderated interviews, delivering presentation-ready reports in hours rather than days.
Key capabilities
Pricing
Freemium — plans below
Free
$0
- 1 study per month
- 5 seats included
- Essential prototype testing
- Surveys and card sorting
- Up to 15 self-recruited responses
- Basic reporting
Starter
$99/month
- 1 study per month (billed annually)
- 5 seats included
- Unlimited self-recruited responses
- AI follow-up questions
- Clips (video recordings)
- Conditional logic and test redirects
Growth
$199/month
- 3 studies per month
- 15 seats included
- AI-generated summaries
- Custom variables and recruitment limits
- Role-based permissions
- Standardized templates
Enterprise
Contact sales
- Custom study quantities
- Unlimited seats
- SSO and advanced security
- Dedicated Customer Success Manager
- Asset management and organization-wide templates
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