What is GEO and why does Otterly focus on it?

GEO stands for Generative Engine Optimization. It is the process of optimizing content to be more visible and cited by AI search engines like ChatGPT and Perplexity. Otterly focuses on this because traditional SEO does not account for how LLMs select their sources.

Which AI engines does Otterly track?

Otterly tracks ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Additional engines like Google AI Mode and Gemini are available as paid add-ons.

Is there a free trial available?

Yes, Otterly offers a 14-day free trial with full functionality so users can test brand monitoring and audits before committing to a paid plan.

Does Otterly offer agency-specific features?

Yes, Otterly has an Agency Partner program that includes unlimited workspaces, extra prompt allowances, and custom Looker Studio reports for client management.

Can I track visibility in different languages?

Yes, Otterly supports multi-country and multi-language tracking for over 50 countries, allowing brands to see how they perform in various global markets.

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Answer engine optimization

Freemium

Otterly

Monitor and optimize your brand's visibility in AI search results. Track mentions and citations across ChatGPT, Perplexity, and Google AIO with technical GEO audits.

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Rating

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Upvotes

3 months ago

Listed

Answer engine optimization

GEO

AI Search Monitoring

Brand Visibility

ChatGPT SEO

Perplexity SEO

Marketing Analytics

Competitor Analysis

Citation Tracking

Tool information

Provider

Otterly.AI

Platforms

Web

Languages

English

Multi-language (50+ countries supported)

Added to directory

3 months ago

Last updated

about 1 month ago

Rating

Not available

Pricing

Freemium

About Otterly

What the tool does and who it's for

Otterly is a comprehensive Generative Engine Optimization (GEO) platform designed to help brands measure and improve their visibility across AI-driven search engines. It monitors brand mentions, website citations, and competitive share-of-voice on platforms like ChatGPT, Perplexity, and Google AI Overviews. Beyond simple tracking, Otterly provides a technical GEO audit that analyzes over 25 on-page factors to determine why AI models might be skipping your content. It also features a proprietary AI Prompt Research tool to discover the specific queries buyers use when interacting with LLMs, alongside a Looker Studio connector for professional agency reporting.

Key capabilities

AI Search Analytics: Track brand mentions and website citations across ChatGPT, Perplexity, and Copilot.

Technical GEO Audit: Analyze 25+ on-page factors to optimize how AI models interpret and cite your pages.

Prompt Research: Discover real user intent patterns and prompts used by buyers in AI search engines.

Competitive Benchmarking: Compare your brand's visibility and share-of-voice against top competitors.

Looker Studio Connector: Export AI visibility data directly to Google Looker Studio for custom reporting.

Multi-Country Tracking: Monitor AI search performance across 50+ countries and various languages.

Agent Analytics (Beta): Gain insights into how autonomous AI agents interact with your website content.

Workspace Management: Create separate environments for multiple brands or clients under one account.

Pricing

Freemium — plans below

Lite

$29/month

15 search prompts
Tracking of ChatGPT, Perplexity, MS Copilot
Google AI Overviews tracking
Daily tracking
14-day free trial

Standard

Premium

$489/month

400 search prompts
Advanced GEO Audit (10,000 URLs/mo)
Priority support
Agency Partner program access
White-label reporting options

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