What is a 'generation' in Pencil?

A generation is counted every time you interact with an AI model to create something, such as a new set of ad variations, a video edit, or a piece of copy.

How does the predictive scoring work?

Pencil's AI analyzes your creative against billions of performance data points to predict which ads will likely win, helping you save budget by avoiding low-performing creatives.

Can I use my own brand assets?

Yes, you can connect your store or asset library to import your specific branding, product images, and videos for the AI to use.

Which ad platforms does Pencil support?

Pencil supports direct integration and launching for Facebook, Instagram, TikTok, YouTube, Google Display, DV360, and LinkedIn.

Is my data used to train the AI?

On Pro plans, Pencil offers 'no train' terms and data ringfencing to ensure your data and brand assets remain private and are not used to train general models.

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Ads

Freemium

Pencil

Generate and scale AI-powered ad creatives with predictive performance scoring for Meta, TikTok, and Google Ads.

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Rating

Reviews

Upvotes

3 months ago

Listed

Ads

Video Generation

E-commerce

Marketing Automation

Ad Creative

Performance Marketing

Social Media Ads

Copywriting

Creative Insights

Predictive Analytics

Tool information

Provider

Pencil

Platforms

Web

Languages

English

Added to directory

3 months ago

Last updated

about 2 months ago

Rating

Not available

Pricing

Freemium

About Pencil

What the tool does and who it's for

Pencil is an AI-powered ad creative platform designed for e-commerce brands and agencies to generate high-performing video and static advertisements. It leverages a generative AI 'Operating System' to turn campaign briefs into dozens of on-brand ad variations in minutes. A standout feature is the 'Pencil Score,' which uses a predictive model trained on over $1 billion in ad spend to forecast an ad's success before it goes live. The platform integrates directly with major ad networks like Meta, TikTok, and Google, allowing teams to launch, track, and optimize creative performance within a single governed workflow.

Key capabilities

AI Ad Generation: Create video and static ads from a simple text brief or asset library.

Predictive Scoring: Pre-launch 'Pencil Score' predicts creative performance based on historical data.

Asset Library Integration: Connects to your brand assets and product feeds to ensure brand consistency.

Direct Launch: One-click export and launch to Facebook, Instagram, TikTok, and Google Ads.

Batch Variation: Generate hundreds of variations for A/B testing from a single template.

Real-time Insights: Performance data flows back into the platform to improve future generations.

Enterprise Governance: Brand guardrails, approval workflows, and SOC 2 compliance for large teams.

In-browser Editor: A professional-grade editor for manual tweaks to AI-generated images and videos.

Pricing

Freemium — plans below

Core

$14/mo

50 generations per month
Self-serve AI Agents
Real-time AI insights and Scores
Launch & track ads on major platforms
1 workspace
Chat support

Growth

Pro

Contact sales

Unlimited generations
Bulk AI generation via feeds
Unlimited users, brands & markets
Enterprise-grade IP assignment
Dedicated customer success

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