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Surface Labs
Forms
Paid

Surface Labs

AI-powered marketing funnels that capture, qualify, and route leads. Boosts conversions with multi-step forms, lead enrichment, and automated sales routing.

Rating
0
Reviews
0
Upvotes
3 months ago
Listed
Forms
Lead Generation
Conversion Optimization
Marketing Automation
Sales Funnels
CRM Integration
AI Agents
B2B Software
Lead Qualification
Data Enrichment
Tool information
Provider
Surface Labs
Platforms
Web
Languages
English
API Available
Yes
Added to directory
3 months ago
Last updated
about 1 month ago
Rating
Not available
Pricing
Paid

About Surface Labs

What the tool does and who it's for

Surface Labs is an AI-powered lead operations platform designed to replace traditional forms with intelligent conversion funnels. It leverages AI agents to handle lead capture, qualification, routing, and follow-up. By utilizing multi-step forms and partial response capture, it helps B2B companies reduce form drop-offs and de-anonymize visitors. The platform integrates deeply with CRMs like Salesforce and HubSpot, automating complex marketing operations such as round-robin routing and instant lead scoring without requiring a dedicated ops team.

Key capabilities

Partial Response Capture: Collects emails and data even if a visitor abandons the form midway.
AI Qualification: Uses intent-based questions and lead scoring to filter out spam and prioritize high-value prospects.
Intelligent Routing: Routes leads to the right sales rep instantly based on plain-English rules or territory logic.
Multi-step Interactive Forms: Replaces static input boxes with high-converting, premium-feel interactive funnels.
Real-time Enrichment: Automatically appends company and contact data to new leads for better context.
Bi-directional CRM Sync: Seamlessly updates and manages data within HubSpot, Salesforce, and other major CRMs.
Lead Recovery Agent: Automatically follows up with no-shows or abandoned leads via personalized email and messaging.
Funnel Analytics: Provides detailed attribution and conversion data to optimize marketing spend.

Pricing

Paid — plans below

Light

$500/month

  • Up to 3 multi-step forms
  • Unlimited form submissions
  • Calendly / Cal.com integration
  • Basic workflow builder
  • 100 workflow runs / month
  • Slack notifications

Growth

Most popular

Contact sales

  • Unlimited multi-step forms
  • HubSpot / ChiliPiper integrations
  • ICP-based qualification
  • Round-robin or territory routing
  • 2,000 workflow runs / month
  • Funnel analytics & attribution

Scale

Contact sales

  • Everything in Growth
  • Lead Recovery Agent
  • Inbound SDR Agent
  • AI Email Builder
  • 10,000 workflow runs / month
  • SOC 2 Type II compliance

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