How does Talk to Merlin differ from a standard survey?

Unlike static surveys, Talk to Merlin uses a conversational AI that can ask 'why' or 'tell me more' based on a user's specific answers, mimicking a real human moderator.

Do participants know they are talking to an AI?

Yes, it is best practice to inform participants that the interview is AI-led, which often helps them feel more comfortable sharing candid feedback.

Can I customize the interview script?

Absolutely. You can define the core questions and goals, and the AI will use those as a guide while maintaining the flexibility to explore relevant side topics.

What kind of analysis does the tool provide?

It provides full transcripts, categorized themes, sentiment analysis, and a high-level executive summary of all conducted interviews.

Is my research data secure?

Talk to Merlin utilizes encryption in transit and at rest, adhering to industry-standard data privacy protocols to protect participant information.

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Qualitative research

Freemium

Talk to Merlin

AI-led user interviews that conduct, record, and analyze qualitative research sessions to deliver actionable consumer insights at scale.

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Rating

Reviews

Upvotes

4 months ago

Listed

Qualitative research

User Interviews

UX Research

Customer Discovery

Product Strategy

Consumer Insights

AI Moderator

Survey Tools

Market Research

Tool information

Provider

Foyer Tech

Platforms

Web

Chrome Extension

Languages

English

Spanish

French

German

Hindi

Japanese

Portuguese

over 50 languages

Added to directory

4 months ago

Last updated

3 months ago

Rating

Not available

Pricing

Freemium

About Talk to Merlin

What the tool does and who it's for

Talk to Merlin (by the creators of the Merlin AI assistant) is a specialized qualitative research platform designed to automate the user interview process. It uses AI to conduct live, conversational interviews with users, capturing deep qualitative insights without requiring a human moderator for every session. The tool excels at probing user responses in real-time, identifying sentiment, and summarizing actionable takeaways. It is built to help product managers, UX researchers, and marketers scale their discovery process by reaching more participants in less time while maintaining the depth of a traditional interview.

Key capabilities

AI-Led Moderation: Automated conversational agents that interview participants in natural language.

Real-time Probing: The AI identifies brief or vague answers and asks follow-up questions for more detail.

Automated Transcriptions: Instant, high-accuracy text conversion of all interview sessions.

Insight Summarization: AI-generated reports that highlight key themes, pain points, and feature requests.

Sentiment Analysis: Evaluates the emotional tone of participant feedback across all interviews.

Participant Management: Tools to recruit, screen, and organize research cohorts.

Video/Audio Recording: Captures full session data for manual review and stakeholder presentations.

Multi-language Support: Conduct interviews in various languages to reach a global audience.

Pricing

Freemium — plans below

Free

Limited interview sessions
Basic AI moderation
Standard summaries
Community support

Pro

Enterprise

Contact

Unlimited research projects
Custom AI training for specific domains
Dedicated account manager
Team collaboration tools
SSO and advanced security

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