What is the difference between Willy and Moby?

Willy was the original name for Triple Whale's AI assistant; it has since evolved into 'Moby,' which encompasses more advanced agentic features like autonomous task execution.

Does Willy work with platforms other than Shopify?

While primarily optimized for Shopify, Triple Whale supports integrations with WooCommerce and various data sources via API and direct connectors.

Can Willy manage my ad spend automatically?

Yes, through Moby Agents, the AI can suggest and execute budget reallocations across Meta and Google Ads based on real-time performance data.

How accurate is the data Willy provides?

Willy uses the 'Context Engine' and 'Triple Pixel' data, which provides more accurate attribution than standard platform dashboards by bypassing iOS privacy limitations.

Can I export data from the chat interface?

Yes, you can ask the AI to generate a report and export it directly to CSV or sync it with Google Sheets.

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E-commerce

Freemium

Willy

An AI business assistant for eCommerce that analyzes store data, manages ad spend, and provides real-time insights via a conversational interface.

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Rating

Reviews

Upvotes

4 months ago

Listed

E-commerce

Analytics

Marketing Automation

Business Intelligence

Shopify Tools

AI Agent

Data Visualization

Ad Management

Tool information

Provider

Triple Whale

Platforms

Web

iOS

Android

Languages

English

API Available

Yes

Added to directory

4 months ago

Last updated

2 months ago

Rating

Not available

Pricing

Freemium

About Willy

What the tool does and who it's for

Willy (now evolving into Moby within the Triple Whale ecosystem) is an AI-powered assistant designed specifically for eCommerce business management and data analysis. It integrates directly with a brand's data stack—including Shopify, advertising platforms, and marketing channels—to provide real-time answers to complex business questions. Beyond simple chat, it functions as an agentic layer that can generate creative briefs, reallocate ad budgets, create data visualizations, and surface anomalies like sudden drops in ROAS or inventory shortages. By combining Large Language Models with Triple Whale's proprietary 'Context Engine,' it eliminates the guesswork of generic AI to deliver highly accurate, store-specific insights.

Key capabilities

Conversational Data Analysis: Ask questions about net profit, ROAS, or LTV in plain English.

Anomaly Detection: Automated alerts for sudden shifts in performance or inventory levels.

Creative Insights: Analysis of which ad creatives are driving the most revenue and why.

Budget Reallocation: AI-driven suggestions for moving ad spend to the highest-performing channels.

Context Engine: Uses store-specific historical data to ensure high accuracy in AI responses.

Report Automation: Schedule and generate custom CSV or Google Sheets exports via chat.

Multi-Channel Integration: Unifies data from Shopify, Meta, Google Ads, TikTok, and more.

Mobile Access: Full AI assistant capabilities available via the Triple Whale mobile app.

Pricing

Freemium — plans below

Free

Essential channel tracking
12-month lookback window
First and last-click attribution
Up to 10 users

Starter

$149/mo

Multi-touch attribution (Triple Pixel)
Ad budget management
Unlimited users
Influencer & Affiliate analysis

Advanced

Professional

$449/mo

Marketing Mix Modeling (MMM)
SQL Editor
Strategic budget recommendations
Predictive simulations

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