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WorkMagic
E-commerce content
Freemium

WorkMagic

AI-powered marketing experimentation platform for e-commerce. Uses incrementality testing, MMM, and attribution to optimize ad spend and measure the true halo effect of marketing campaigns.

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Rating
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Reviews
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Upvotes
4 months ago
Listed
E-commerce content
Marketing Analytics
Attribution Software
Ad Optimization
Incrementality Testing
Media Mix Modeling
Shopify Apps
Predictive Analytics
Creative Automation
Tool information
Provider
WorkMagic Inc.
Platforms
Web
Shopify
Languages
English
API Available
Yes
Added to directory
4 months ago
Last updated
about 2 months ago
Rating
Not available
Pricing
Freemium

About WorkMagic

What the tool does and who it's for

WorkMagic is an AI-driven marketing measurement and experimentation platform designed for e-commerce brands. It utilizes a triangulated approach—combining geo-incrementality testing, multi-touch attribution (MTA), and media mix modeling (MMM)—to provide a source of truth for ad spend impact. The platform helps merchants move beyond standard ROAS by measuring 'incrementality' and 'halo effects,' identifying how ads on platforms like TikTok and Meta drive sales across Shopify, Amazon, and offline retail. It automates complex data science tasks like hold-out testing and budget optimization to maximize net profit.

Key capabilities

Geo-Incrementality Testing: Launch automated lift tests across media channels to measure true sales lift.
Triangulated Measurement: Combines MTA, MMM, and incrementality tests for a unified performance view.
Halo Effect Measurement: Tracks how digital ads impact sales on Amazon, Walmart, and retail stores.
Net Profit Analysis: Ingests COGS and ad spend data to calculate real-time profitability at a granular level.
Budget Optimization: Provides data-driven recommendations for daily ad spend and channel allocation.
Automated Event Tracking: First-party pixel tracking that eliminates the need for third-party cookies.
Shopify Integration: One-click connection to Shopify stores with data syncing in 24-48 hours.
Creative Insights: Analyzes which ad creatives are driving the most incremental value.

Pricing

Freemium — plans below

Free to Install

0

  • Basic attribution tracking
  • Shopify integration
  • Standard data-driven attribution
  • Access to insights dashboard

Growth / Enterprise

Most popular

Contact sales

  • Geo-incrementality testing
  • Causal Media Mix Modeling (MMM)
  • Halo effect measurement (Amazon/Retail)
  • Net Profit & P&L analysis
  • Custom audience segments
  • Priority support

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